Most business or technical presentations are divided into a number of main topics. Speakers usually tell their audience at the beginning what points they will cover in the outline. It’s usually given in a way similar to this: “First I will talk about…secondly, I’ll discuss…and finally we’ll be looking at…” The speaker then covers the […]
(Note: the key message is different from key summary points. For how to develop your key summary points see our article: “Developing a Memorable Summary”.) Content: Components of a key message Example Worksheet (now you try). Components of a key message Your key message is that one main idea that you want your audience to […]
The purpose statement, or „goal“ of a good presentation, needs to be clearly articulated at the beginning so that the audience knows exactly where you want to take them. A common problem in many presentations, however, is that most purpose statements are simply too general or vague. For example, “The purpose of my presentation is […]
Certain colors and combination of colors can have special significance in different cultures. A white bridal gown is the symbol of purity in the West, while in India it’s the color red. Green is associated with Islam in Saudi Arabia, money in the United States, and a symbol that a man’s wife is cheating on […]
Many business presentations today engage in an audience-unfriendly practice of using slides that are overloaded with text. It’s tempting to think that this could be helpful to an international audience. But for the majority of internationally mixed audiences whose language skills are only sufficient enough to follow along with the speaker, using text simultaneously will […]
