Would the qualities an American audience looks for in a “good presenter” be desirable in South Korea or Brazil? What is clear, compelling and even relevant information to cultural groups like the Japanese, Germans, or Russians to name a few? In what ways to Indian presentations audiences differ from those in China? And what if you’re speaking to an internationally mixed audience…what then? Based on years of face-to-face research, Presenting Across Cultures is the first book of its kind worldwide which shows those making international business presentations how specifically to adapt their structure, style and message to different cultures around the world.
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