Ask yourself what it is that makes great speakers so exceptionally good? Is it passion? Confidence and enthusiasm? Thorough preparation and practice? Maybe these speakers have learned the Zen of presenting – and are able to rest in their center and just be “there”. As much as all these can help improve a presentation, there […]
How to Develop an Effective Summary (Real or Pseudo Summary?) Most business or technical-related presentations are divided into a number of main topics. Speakers usually tell their audience at the beginning what points they will cover in the outline. It’s usually given in a way similar to this: “First I will talk about…secondly, I’ll […]
(Note: the key message is different from key summary points. For how to develop your key summary points see our article: “How to Develop an Effective Summary”.) Content: Components of a key message Example Worksheet (now you try). Components of a key message Your key message is that one main idea that you want your […]
The Purpose Statement The purpose statement, or „goal“ of a presentation, needs to be clearly articulated so the audience knows where you want to take them. A common problem in many presentations, however, is that most purpose statements are simply too general or vague. For example, “The purpose of my presentation is to give you […]
Certain colors and combination of colors can have special significance in different cultures. A white bridal gown is the symbol of purity in the West, while in India it’s the color red. Green is associated with Islam in Saudi Arabia, money in the United States, and a symbol that a man’s wife is cheating on […]
Many business presentations today engage in an audience-unfriendly practice of using slides that are overloaded with text. It’s tempting to think that this could be helpful to an international audience. But for the majority of internationally mixed audiences whose language skills are usually sufficient enough to follow along, it will be a distraction. More precisely, […]
